2019 is a special point in time for legendary athletic brand Champion. This year, the U.S. label celebrates its 100th birthday. That’s why Champion Athleticwear now launches the anniversary campaign “100 Years for the Team”.
Over the course of its century-long history, Champion has now only outfitted professional athletes but also millions of sports enthusiasts from all around the world. And ever since their humble beginnings as Knickerbocker Knitting Mills back in 1919, the brand always was about one thing: the team. That’s why “100 Years for the Team” brings together big and small squads to honor the importance of teamwork. Throughout the year, Champion highlights teams through social media, a special website, exclusive product collections, events and influencer partnerships.
A person that has a special connection to Champion Athleticwear is basketball legend Magic Johnson. The former Lakers player and NBA Hall-of-Famer was a member of the 1992 U.S. Olympic Men’s Basketball “Dream Team”. “As part of the ‘Dream Team’, I experienced first-hand the power of people coming together to achieve great things,” said Johnson. “I’m pleased to celebrate the power of teams in Champion’s 100th anniversary campaign.”
Next to Magic, the Champion teams already include VC London. The female biker crew from London takes on the male-dominated biker wold with the motto “Get out there and get dirty doing what you love”. NYC’s Urban Dove on the other hand helps at-risk youths to get into sports.
And now it’s your turn to join Magic and the other teams in celebrating teamwork. David Robertson, Director of Brand Marketing says: “Whether you’re a sports team of four from Tokyo or a team of three hundred from Texas interacting in everyday life, Champion wants to find you and to share your story.”
Teams can share their stories via social media using #Champion100 or through the Champion100.com website. All participating teams have the opportunity to receive limited-edition Champion gear. In addition, select teams will be featured in a celebration video and spotlighted on Champion’s social media channels and website.
Champion Athleticwear – 100 Years for the Team
To find out more about the 100-year history of Champion, also read our exclusive feature from the October 2018 issue of SNEAKERS MAG.