Following collaborations with the likes of Patta and Carhartt, Nike continues to launch special joint projects with streetwear labels in 2019. In early January, the Cav Empt x Nike collection hits the shelves.
Founded in 2011 by renowned graphic artist Sk8thing and England-born Toby Feltwell, Cav Empt quickly became one of Japan’s most celebrated new street fashion labels. For this collab, the two masterminds behind the brand tie their unique design philosophy to a set of NSW classics. A track suit, a jersey, a cap and a vest as well as the Air Max 95 receive the Cav Empt treatment.
“In the early 2000s, a Nike Tracksuit paired with Nike Air max was the uniform of the London Streets. We started C.E. a decade later, and though we were in Tokyo, images from that time and place have been consistently with us,” says Toby Feltwell. He continues: “We looked at this opportunity to work with Nike as a way to interact with these images more directly. We are engaging in a sort of time travel. The project with Nike has allowed us to work in the present to redesign our past.”
That’s why Cav Empt reworks those Nike staples with their own design philosophy in mind. The apparel pieces not only feature the streetwear brand’s signature aesthetics, but also updated fits and silhouette changes. In terms of footwear, an eye-catching paint splatter pattern appears on the Air Max 95 – one of the go-to models from the sneaker line in both Japan and the UK.
“There’s always been things out there where you felt that the brand had left behind a trail of bread crumbs that allowed you to go on a path to discover something that you wouldn’t have known about otherwise. We feel that we’re carrying on a tradition in that sense,” says Feltwell.
Release Details – Cav Empt x Nike
The Cav Empt x Nike Collection releases on January 5, 2019 at Cav Empt’s Tokyo store and on cavempt.com. A wider release then follows on January 10.
For more Nike-related stories, also check out our interview with designer Alex Hackett a.k.a. miniswoosh.