Category: In-Depth
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An Icon of Color – Nike Air Max 90 Infrared
The sneaker world is full of iconic colorways but few come close to the fame and longevity of Nike’s Infrared. Representing the web color code #FF2247 and first used on the retros of the Air Max 90, it’s been hyped for almost three decades. Infrared has been applied outside of running as well, but will…
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History Check – Asics GEL-Lyte from 1987 to 2017
The Asics GEL-Lyte is back! And we’re not talking about the shining star of the series – the iconic Asics GEL-Lyte III – but the model that started it all in 1987: The original Asics GEL-Lyte returned on July 7, 2017 to celebrate its 30th anniversary. It’s a rare occasion to have the original back…
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History Check: Over 100 Years of Karhu
So what are the oldest footwear brands still up and running today? Folks may be quick to point out adidas, Converse and Keds, but the selection should also include an underdog champion from way up North: Athletic shoe brand Karhu from Finland has been in business for over 100 years now, with origins dating back to the year…
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History Check – 45 Years of Nike Cortez
When it comes to “all-time favorite” Nike silhouettes, the conversation inevitably revolves around heavy-hitters like the Air Max, Air Force 1, or of course the Air Jordan or Dunk models. While these styles have taken center stage for many years – and the Air Max recently commanded the spotlight for its 30th anniversary – another…
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10 Years of Patta Amsterdam X Asics Collabs
With the latest exclusive SMU that will be released on June 9, Asics and Patta can celebrate a big anniversary. 10 years of collaborations between the popular Dutch retailer and the traditional Japanese footwear brand are pretty impressive! Some of the highest appreciated Asics collabs emerged from this partnership. On occasion of tomorrow’s release of…
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The Best Sneaker-Related Books
Sneakerheads, it’s time to read! Everything is moving so fast and yet sometimes a good book can’t be beaten – not even by the Internet. And although there are plenty of great digital “sneaker reads” available everywhere, a good book collection should be in everyone’s household. It’s a matter of knowledge – and of style.…
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BACK TO THE NIKE MAG
OR: HOW NIKE CHANGED THE PRESENT BY PREDICTING THE FUTURE IN THE PAST – WITH THE MAG. The sneaker game is all about trying to connect to the past while moving towards the future. The movie Back to the Future took it literally. The protagonist Marty McFly, played by Michael J. Fox, travels from 1985…