Originally designed by Toshikazu Kayano in 1993, the ASICS Tiger GEL-Kayano Trainer ushered in a new generation of running shoes. Now the classic returns in a crucial update as part of the Japanese brand’s EVO line: Out now in black and white, the ASICS Tiger GEL-Kayano Trainer Knit retains key features of the original – including the iconic cage design – while adding a sock-like knit upper.
For the launch of the newly evolved kicks, ASICS Tiger joined forces with creative agency The Adventures Of for a series of videos that highlight the GEL-Kayano Trainer Knit in a cultural context.
Filmed in black and white in a stark urban setting, the first video emphasizes the shared humanity of individuals from diverse backgrounds under the motto “We are all woven from the same thread.”
Directed by Chehad Abdallah of Berlin-based production company EASYdoesit with photography by Robert Wunsch, the video entitled “Together We Rise” can be watched here:
The ASICS Tiger GEL-Kayano Trainer Knit is out now in black and white with a EUR 140.00 price tag. Two more colorways have been announced for a March release.
Stay tuned to the campaign by following ASICS Tiger on Instagram and Facebook, also watch for five additional short films released over the next few weeks to spread the message.