ASICS “Patta Exclusive” – Gel-Lyte III

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Not only Sneakerness Amsterdam brought attention to the Netherland’s capital last weekend. Also Dutch retailer Patta presented their latest cooperation with ASICS. They teamed up again to release an ASICS GEL-Lyte III “Patta Exclusive” SMU – a “special make-up”.

Birch and Burgundy are combined as base color for the nubuck and premium suede that are used on the upper, white details such as a perforated toe box, 3M reflective heel logo and underlay were added. Every pair comes with a rubber keychain hangtag that says “Patta Exclusive”. The ASICS GEL-Lyte “Patta Exclusive” at Patta stores Amsterdam, London and online at patta.nl on Friday, June 9.

In case you’re wondering why Patta and Asics went for a less limited SMU release, here’s what they say about it:

“The classic ASICS GEL-Lyte III, which also happens to be the model of choice that jumpstarted Patta’s relationship with ASICS in 2007. Patta and ASICS have chosen for an SMU to bring back the feel of the old sneaker scene, bringing back the times where sneaker releases were about a certain model and colorway, and not about who’s the collaborating partner or the exclusivity of the product. We want to give every sneaker enthusiast a chance to purchase the shoes.” (via Patta)

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