Artist Portfolio: Spain’s Andrés Momó

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Sneaker art is ubiquitous nowadays; we seem to have reached a point where things are repeating themselves—how many photo-realistic Yeezy renderings have you seen in the past month? We think it’s refreshing to see people taking their art into other areas, such as type, and developing their own design language. Andrés Momó of the DASHAPE crew in Madrid is one of them, which is why we met him for this interview.  

 Are you a sneaker collector yourself? You must be, your work is so full of vintage gems and great sneakers. What do you collect?

I don’t consider myself a collector, but I’ve been crazy about sneakers since I was a kid. I think most of my generation that grew up with hip-hop culture have a strong link to sneakers. I’ve got more pairs than my ex-girlfriend could ever stand and I spend more money on them than I should, but being a collector take more than that. You realize that after spending five minutes with a real one.

I like runners, especially those from the ‘90s and early 2000s. What I’ve got most of are Air Max 1s and Gel-Lyte Vs, but if I ever get the chance to get vintage pairs I take it! Just yesterday I bought a pair of ASICS TL-30 Gel Syntars and before that a pair of the Etonic Stable Air Plus. Those ‘90s colors kill me man!

sneaker_event

 You are part of the DASHAPE crew in Madrid. How did you all get together and how is it working with the guys?

I’ve known Reyes for a long time: we went to the same school and lived 100 meters from each other growing up. We also worked for the same agency at one time — I can’t count how many times we’ve gotten drunk together. She’s like a sister to me. I met Jace years ago, he’s a fucking great man and passionate with what he does. I respect him so much!

Whatever people may think, an event like DASHAPE isn’t easy to create. There’s a load of stress involved, which is logical because everyone has a lot riding on this project. But we’re like a family and everybody trusts in everyone else’s work and capabilities. For example, I got total freedom to do what I consider best for the event’s graphics. That little detail, for me, is essential and I’m thankful for it. This is the fourth installment of the event and I hope to do it a million more times!

dashape_2016

Please tell us a little bit about the sneaker cubes/letters. Great idea, great models involved. Did this start as a personal project or was it for DASHAPE artwork?

It was an idea I had had for a while and I finally put it into practice for the DASHAPE 2016 poster. There was also an inspriring Instagram project called “36 days of Type”, started by Nina Sans and Rafel Goicoechea, a couple from Spain. The main idea of this project is to design and post a letter daily with the best ones posted on their account. I challenged myself to create a whole sneaker alphabet in time for Dashape, which was just around the corner. Firstly I had to think about the characteristics of the letter – some are more complicated than others. There are letters that have a shape quite similar to that of a sneaker, like “T” and “I”, but “X” or “K” were way more complicated. I had to look for sneakers with certain attributes or details that made them original and suited to the letter. The hard work was trying to retain the essence of the pair within the character so that it’s still recognizable.

Please tell us your five favorite models.

Just five? Okay, here we go: ASICS x Slam Jam Gel-Lyte III, the first two atmos Air Max 1 collabs (Safari and Elephant), Nike Devlon, Nike Skylon 2, New Balance x Provider 1500WBB

Last words?

I keep my last words for my death, so let’s have a drink!

fromatoz_sneakerit reydezapasdashape_ilustrationtheog

This article is a shortened version. Find the full length original in our print issue, which you can get in our store. You can also subscribe for a full year of Sneakers Mag.

900-x-600Sneaker art is ubiquitous nowadays; we seem to have reached a point where things are repeating themselves—how many photo-realistic Yeezy renderings have you seen in the past month? We think it’s refreshing to see people taking their art into other areas, such as type, and developing their own design language. Andrés Momó of the DASHAPE crew in Madrid is one of them, which is why we met him for this interview.  

Are you a sneaker collector yourself? You must be, your work is so full of vintage gems and great sneakers. What do you collect?

I don’t consider myself a collector, but I’ve been crazy about sneakers since I was a kid. I think most of my generation that grew up with hip-hop culture have a strong link to sneakers. I’ve got more pairs than my ex-girlfriend could ever stand and I spend more money on them than I should, but being a collector take more than that. You realize that after spending five minutes with a real one.

I like runners, especially those from the ‘90s and early 2000s. What I’ve got most of are Air Max 1s and Gel-Lyte Vs, but if I ever get the chance to get vintage pairs I take it! Just yesterday I bought a pair of ASICS TL-30 Gel Syntars and before that a pair of the Etonic Stable Air Plus. Those ‘90s colors kill me man!

sneaker_event

You are part of the DASHAPE crew in Madrid. How did you all get together and how is it working with the guys?

I’ve known Reyes for a long time: we went to the same school and lived 100 meters from each other growing up. We also worked for the same agency at one time — I can’t count how many times we’ve gotten drunk together. She’s like a sister to me. I met Jace years ago, he’s a fucking great man and passionate with what he does. I respect him so much!

Whatever people may think, an event like DASHAPE isn’t easy to create. There’s a load of stress involved, which is logical because everyone has a lot riding on this project. But we’re like a family and everybody trusts in everyone else’s work and capabilities. For example, I got total freedom to do what I consider best for the event’s graphics. That little detail, for me, is essential and I’m thankful for it. This is the fourth installment of the event and I hope to do it a million more times!

dashape_2016

Please tell us a little bit about the sneaker cubes/letters. Great idea, great models involved. Did this start as a personal project or was it for DASHAPE artwork?

It was an idea I had had for a while and I finally put it into practice for the DASHAPE 2016 poster. There was also an inspriring Instagram project called “36 days of Type”, started by Nina Sans and Rafel Goicoechea, a couple from Spain. The main idea of this project is to design and post a letter daily with the best ones posted on their account. I challenged myself to create a whole sneaker alphabet in time for Dashape, which was just around the corner. Firstly I had to think about the characteristics of the letter – some are more complicated than others. There are letters that have a shape quite similar to that of a sneaker, like “T” and “I”, but “X” or “K” were way more complicated. I had to look for sneakers with certain attributes or details that made them original and suited to the letter. The hard work was trying to retain the essence of the pair within the character so that it’s still recognizable.

Please tell us your five favorite models.

Just five? Okay, here we go: ASICS x Slam Jam Gel-Lyte III, the first two atmos Air Max 1 collabs (Safari and Elephant), Nike Devlon, Nike Skylon 2, New Balance x Provider 1500WBB

Last words?

I keep my last words for my death, so let’s have a drink!

fromatoz_sneakerit reydezapasdashape_ilustrationtheog

Dieser Inhalt ist eine gekürzte Fassung. Das Original stammt aus unserer Printausgabe, die ihr sowohl einzeln über unseren Shop beziehen, aber auch abonnieren könnt.

900-x-600

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