He has his own style and a unique sense of humor that enables us to look at our sneaker world in entirely new ways. Welcome to the strange world of Laro Vilas Boas aka Laro Lagosta from Portugal.
Laro, you were first known for more violent pictures with lots of bones and blood. Now you’re mixing some of this stuff with sneaker images. Why?
Those both worlds collide slowly but it was rather natural and surely not planned. But when I first started, I liked the result and kept on working on it. It’s actually weird to look at my older work, I don’t feel like drawing like that anymore.
You do have a critical angle towards hype and consumption in all of your current work.
Consumerism is part of life; I think the way you deal with it tells a lot about how you deal with others and the world.
One of your latest images was about growing old as a sneakerhead. What’s your perspective on that?
People often become grumpy and mean because life’s a bitch and there are more important things to worry about than sneakers. But sometimes the ones who keep loving sneakers are too attached to the past. They don’t understand why younger people like or praise something.
Does it happen to you, too?
Yes it does in a way. I will always love more the old Nike silhouettes because they’re familiar and part of my life. When you see a shoe making a comeback, the Air Max 98 for example, the old schoolers will complain that nobody cared about it a few years ago. But fashion comes in cycles – I don’t get why people get mad.
Please tell us about your own sneaker life.
I have a lot of love for sneakers but I’m not addicted. Sometimes, drawing the sneakers I desire and can’t get is like wearing them for a bit. And if I draw them a lot, sometimes the interest in them fades away. I love a lot of brands but almost always end up buying Nikes.
Can you please name your five favorite sneakers?
That’s a hard question, but I will tell you the ones I’ve been into lately: Nike Air Max 98, Nike Air Monarch, Nike Vapormax Plus, Nike Air Force 1, New Balance 620V2.
When did you first learn to illustrate and how did you develop that skill?
I’ve been drawing since I was a little kid. Both my parents have that skill. My father is more of the pencil and pen kind of illustrator but stopped drawing as he got older, but my mother still paints, with big canvas brushes and acrylic. I’ve learned a lot from seeing her do it.
Laro, please keep up the good work and everyone else should check @larolagosta for all of his images.
Laro Lagosta – Master Of The Macabre
This story also appears in SNEAKERS MAG #38 – Released in April 2018