Air Max Day at Overkillshop Berlin
This year, Air Max Day was more than just one day of commemorative Nike Air Max celebration. March 26 marked the grand finale of Nike‘s “Month of Air” – 26 days of celebrating the 30th anniversary of Nike Air Max technology. To celebrate the big jubilee, Nike again partnered up with Overkillshop. Together, they hosted a nice event on a beautiful sunny Berlin Sunday!
Already a few days before, Nike drove a branded “Airbulance” through Berlin and picked up a few lucky ones for a ride through Berlin, including a surprising end when they were handed a pair of the not yet released Air VaporMax in a customized “AIRstream”. At the Air Max Day event itself the “AIRstream” was the perfect location for the #overkillxairmaxday photo exhibition in front of the store.
Besides the chance to buy a pair of the brandnew VaporMax, an Instagram with some of Berlin’s best sneaker photographers and a great breakfast buffet with waffles, breakfast burgers and fresh coffee, Nike had a big surprise up their sleeves: German rap group KMN were flown in with a Nike-branded helicopter for a secret gig directly in front of the store – what a great way to round off the event. See our photo recap in our gallery above!
Thx for the invitation!