Afew’s Latest Hummel Collab Is Dedicated to Our Inner Child

 In News, Other Brands

Sometimes we take trivial things like sneaker culture super-serious. But in reality, collecting trainers should be fun – which is the theme of Afew‘s latest collab. Dedicated to our inner child, the Afew x Hummel Marathona Stay Foolish pays tribute to the simpler times in life.

Using Hummel‘s classic Marathona silhouette as a canvas, the joint project uses an athletic base. Tones of red, blue, grey and beige appear on the upper which consists of leather and suede. Clever details like toy block lace locks, an embossed hand print on the heels and a childhood wish list on the insoles then pick up the collab’s concept. Finally, the Afew and Hummel logos are featured in a childlike handwriting on the heels and tongue labels.
The sneaker arrives in a specially designed box which includes an extra pair of laces and a “Things I want to do in life” notepad with color pencils.

Release Details – Afew x Hummel Marathona Stay Foolish

The Afew x Hummel Marathona Stay Foolish releases on February 23, 2019. You can enter the online raffle now – the sneaker retails for 149,95 €.

Now also have a look at the first drop of the KangaROOS SS19 collection.


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