Afew Teams up with Fortuna Düsseldorf and Mizuno
The German city of Düsseldorf is not only home to sneaker store Afew. It also is a place with a multicultural and cosmopoliation population. To celebrate this city and its inhabitants, Afew teamed up with their local football club and athletic brand Mizuno for a special sneaker collab. Get ready for the Afew x Fortuna x Mizuno Sky Medal “Heimat”.
“Especially in current times, we want to show and represent a city and a family where every culture is welcome, where everyone lives together peacefully. And the best way to represent your hometown is to show it through your local sports club.”
“HEIMAT” – German for “home” – is the overall theme of this collection. In collaboration with Bundesliga club Fortuna Düsseldorf, Afew designed a sneaker, a football boot, a t-shirt and a fan scarf in the team’s colors. The Sky Medal features a white leather and nylon upper with accents in red, black and green. It comes with branded black-on-black lace-locks and additional “Heimat” laces. The “AF95EW” logo on the heels again represents Fortuna, while the lining displays a graphic, where “HEIMAT” is written down in more than 30 different languages. Finally, the insoles show the numbers “95” and “12”, referencing Fortuna’s founding year and football fans as the “12th man” on the pitch. These special graphics also appear on the matching apparel pieces.
Finally, there’s also an extraordinary footwear option for those who actually want to hit the pitch and represent “HEIMAT”. Limited to only 20 pairs worldwide, a made in Japan Afew x Fortuna x Mizuno Morelia is a guaranteed eye-catcher on the field. The football boot will only be available at the Afew Store in Düsseldorf. But as a special treat, the first five in-store customers will get a pair in their size for free.
Release Details – Afew x Fortuna x Mizuno Sky Medal “Heimat”
The Afew x Fortuna x Mizuno Sky Medal “Heimat” drops on April 20, 2019 as an in-store first release. Remaining pairs then launch online via raffle. The shoe retails for 149,95 €, available sizes go from US 5 to 12.
Now also check out the SneakerBAAS x KangaROOS “Windmill Pack”.