The folks from German sneaker store Afew are finally back in the lab with Diadora. Following their widely celebrated “Highly Addictive” and “The Cure” joint works with the Italian brand, Dr. Wefa returns with another gem. With the Afew x Diadora N9002 “Master Formula”, the mysterious scientist presents another breakthrough in his battle against sneaker addicition.
Needless to say, the ingredients for the “Master Formula” are nothing short of top notch. Made in Italy, the shoe features an upper of pigskin Nubuck and kangaroo leather with a cow leather lining. Tones of black and purple dominate on the upper which sits atop a white midsole. As an eye-catching accent, a rainbow color pattern appears on the inner Diadora logo, the heels and the insoles. This highlight not only alludes to the various different chemicals in Dr. Wefa’s lab. It also represents the core ingredients of the Master Formula, discovered with the help of the sneaker community: passion, love, diversity and friendship. Those four words also adorn the printed insoles, as embossed logos on the sidewalls finalize the design.
To celebrate the values of this shoe, Afew also started the Community Challenge with the “Master Formula” N9002 and matching track suit as a prize. Find more info on how to participate in the Instagram post linked below.
DID YOU KNOW?
The upgrade from N9000 to N9002 is of course more than a mere numbers game. It alludes to the Double Action cushioning system that was introduced in other 90s silhouettes like the Rebound Ace and now finds its way to the N9000.
Release Details – Afew x Diadora N9002 “Master Formula”
The Afew x Diadora N9002 “Master Formula” launches on September 14, 2019. The shoe drops in-store first at Afew in Düsseldorf (the list with check times starts on September 11) , while remaining pairs go to an online raffle. Each pair retails for 219,95 €.
For heads in New York City, there’s also a special release one week earlier on September 7. On this date, a limited number of the 9002 and the tracksuit go on sale at SNS NYC.
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