If you were browsing through our Instagram Story last night, you might have already caught a glimpse of what adidas had to announce to close the year. With live streams from three different locations in Berlin, London and Paris, the brand with the Three Stripes staged a simultaneous event in some of Europe’s street style capitals to reveal a brand new sneaker model. Above the rooftops of Berlin, in the 37th floor of a high-rise building, we witnessed the introduction of the adidas Prophere. As the city’s in-crowd gathered for a casual street fashion face-off, they set the perfect tone for what this silhouette is supposed to represent: a shoe that’s new, disruptive, provocative and unapologetic.
Inspiration for the adidas Prophere actually comes from the 90s, when the brand experimented with bold silhouettes. “We took the provocative and uncompromising thinking of the era and reimagined it for today”, says Nic Galway, adidas Originals SVP of Global Design. Composed with aggressive proportions, the adidas Prophere features an exaggerated sole unit with a spiky upper that epitomozes the sneaker’s fierce character. Primeknit tooling with scattered speckles wraps around the foot, while the lacing system is done with suede straps. A premium leather heel cage finishes the design for an aesthetic that disregards the ordinary.
Release Details – adidas Prophere
The adidas Prophere will be available globally from December 15, 2017 at adidas Originals stores, select retailers and via adidas.com/Prophere.