Great Alone, Better Together Pt. 4 – Straßenmodekultur

 In Features, In-Depth

Back in June, the adidas POD-S3.1 arrived on the scene with a concept that unites past technologies in one forward-thinking silhoutte. The shoe combines BOOST in the heel, EVA in the forefoot and a Torsion bridge to connect both elements. But the underlying idea of being “great alone, better together” isn’t just limited to the shoe itself. It also extends to the creatives who unlock their full potential by joining their forces.
To showcase the power of synergy, we teamed up with four dynamic duos that thrive on combining their strenghts. From brand owners to influencers, from photographers to models, from sneaker culture OGs to young visionaires. This feature unites the adidas POD-S3.1 with the different characters that embody its philosophy.

From July 31 to August 3, 2018 we will reveal these four teams with a new video every day. So keep checking back and discover how these diverse duos connect with the adidas POD-S3.1.


Straßenmodekultur

Straßenmodekultur (“Street fashion culture”) is not only a name, it’s a mission statement. Established in 2015 by Michael (@mind_13), Hagen (@xmmvxssv) and Jens (@dj_jns) from Berlin, the online platform and print magazine provides a stage for the ever-active streetwear community. Upon its release, the adidas POD-S3.1 immediatly made its way onto both city streets and into Instagram feeds alike. So of course the Straßenmodekultur guys also got busy with the sneaker – here’s their perspective.


Hikmet Sugoer & Simon Bus

German-speaking sneakerheads know these two guys as the hosts of web video show turnschuh.tv. In 2013, Simon (@simon_bus) teamed up with solebox founder and SONRA mastermind Hikmet (@hikmetsugoer) to present their unfiltered thoughts on the latest releases and all other recent sneaker culture happenings. A couple of days ago, the two friends hit the city in the adidas POD-S3.1 for a Hot Rod race and a minigolf challenge. Watch for yourself!


Kicki Yang Zhang & Ruben Jacob Fees

It takes way more than just posting a couple of photos on the ‘gram to become what people call an influencer. To bring her artistic vision to life, Berlin model Kicki (@kickyangz) often relies on her close friend and photographer Ruben (@rubenjacobfees). Together they developed a perfectly attuned level of creativity on both sides of the lense. And now Kicki and Ruben present the adidas POD-S3.1 in their signature style!


Kane Holz & Calum Andrews

Kane (@kane) is one of the first people who turned to hobby of shooting sneakers into a legitimate profession. And Calum (@calumandrews) was not only a loyal companion along this journey, he also helped to pave the way as Kane’s right-hand man. When it comes to roaming the cities, spotting locations for hours and chasing that one perfect shot, the adidas POD-S3.1 of course comes in as the perfect piece of footwear. Follow on the heels of Kane and Calum as they conquer the urban landscapes with the shoe.


adidas POD-S3.1 – Great Alone, Better Together

Find out more about the futuristic adidas silhouette and check out these 5 facts about the POD-S3.1. To then add the latest POD style to your sneaker rotation, shop your favorite silhouette at adidas.com.

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