This adidas Sneaker Is a VIP Ticket for Oktoberfest 2019

adidas Originals Oktoberfest 2019 SC Premiere Prost - Mood 4
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As we wave goodbye to summer time, autumn season is approaching. In Germany, that means that one of the best-known local traditions is right around the corner: the world famous Oktoberfest! And to make sure your footwear rotation is all set for the festivities, adidas presents not one but to sneakers with rustic Bavarian charme. The adidas Originals Oktoberfest collection features both an exclusive limited edition as well as a high quality general release.


adidas Originals SC Premiere “Prost”

If you’re thinking Lederhosen, folk music and lots of beer when you hear Germany, the “Wiesn” in Munich ticks every box. But for the first sneaker, adidas adds even more Bavarian powerhouses to the equation. To present the SC Premiere “Prost”, the Herzogenaurach brand enlisted Bayern Munich striker Serge Gnabry. On top of that, the shoe will be exclusively available via raffle at famed Munich sneaker and streetwear store BSTN. Limited to only 100 pairs, the shoe works as ticket for the VIP area of the Paulaner tent on the famous first Sunday of Oktoberfest.

adidas Originals Oktoberfest 2019 SC Premiere Prost - Mood 2
adidas Originals Oktoberfest 2019 SC Premiere Prost - Mood 1

The shoe itself appears in a classic look with a Bavarian flag insole and the word “Prost” (German for “Cheers) embossed in golden letters on the sides. The special box contains a selection of goodies created in collaboration with Paulaner. Those include a beverage coaster, pins and a bottle opener.

adidas Originals Oktoberfest 2019 SC Premiere Prost - Mood 3
adidas Originals München Made in Germany

While the second sneaker for the common folk won’t grant you guaranteed access to higher circles, you’ll be perfectly prepared for typical hustle and bustle of Oktoberfest. The adidas Originals München Made in Germany comes in two colorways. Both use premium full-grain leather uppers that withstands any drops of liquid. In addition to the classic brown edition that reminds of typical Lederhosen, a beige version completes the duo. Both shoes feature the signature 3-Stripes, off-white applications on the heel and the word “Prost” to round off the adidas München Oktoberfest edition.

adidas Originals Oktoberfest 2019 München Made in Germany - Mood 2
adidas Originals Oktoberfest 2019 München Made in Germany - Mood 3

To celebrate the release of the two shoes, adidas and BSTN invited celebs like model Lena Gercke, rapper Sido and football star David Alaba to stage an oversized version of a traditional family portrait. The horse-drawn carriage of Paulaner, one of the six original Oktoberfest breweries, adds local authenticity.

adidas Originals Oktoberfest 2019 München Made in Germany - Mood 1

Release Details – adidas Originals Oktoberfest Collection 2019

The adidas Originals Oktoberfest collection 2019 starts to launch on September 14, 2019 with the München Made in Germany. Both colorways release via adidas.de and at select Three Stripes stockists. They retail for 200 € each.

Customers can register for the live raffle of the limited SC Premiere “Prost” at the BSTN store in Munich. Registrations are open from September 16 to 19. The winners will then be announced on September 20.

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