One of the most important issues in footwear production is sustainability and evironmental friendly production. That’s why adidas built a partnership with global network Parley, which is dedicated to raising awareness for both the beauty and fragility of our oceans. Parley’s strategy is to engage forward thinking people and those wo influence the world of tomorrow to widen the conversation and encourage positive change and creative approaches for eco-innovations. Check out our interview with Parley’s Cyrill Gutsch for further info on their works.
For their sneaker collaboration with Parley, adidas provided the EQT Support ADV silhouette – a shoe that has its roots in the 90s and was reimagined with a focus on its bare performance and design essentials. The progressive model’s custom one-piece knitted upper is partially constructed from Parley Ocean Plastic that has been collected on Maldivian beaches and coastal communities before it reaches the ocean. Recycled materials were also used on the molded heel counter and the rubber soles. Decorative wave stitching takes up the Ocean theme on both of the two-tone colorways, as the Parley x adidas EQT Support ADV arrives in both a black and a white version.
Release Details – adidas Originals by Parley – EQT Support ADV CK
The adidas Originals by Parley – EQT Support ADV CK will be released on October 14, 2017. Both colorways retail for 160 € / 160 $.