Augmented Reality and Nite Jogger at our Anniversary Event at 43einhalb

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At the beginning of 2009 we launched our first print issue – Sneakers Magazine was born. 10 years down the road, we’re still around delivering sneaker content to you. In order to celebrate the anniversary, we hooked up with adidas and 43einhalb sneaker store to create an event that honored the Nite Jogger release – our cover sneaker – and paid homage to our decade of history as a medium. Center stage was our Augmented Reality feature, for which we provided an iPad in order to check out all the digital details of the mag. Finally, we also raffled a Nite Jogger among all those who found the secret code we incorporated in the app.
Check out our anniversary issue here and also make sure to read up on the special cover artwork and AR app, which we realized in cooperation with Tim Berresheim. You can download our AR app here.

The center-piece consisted of an extra-large cover artwork along with an iPad.

The latest Sneakers Mag in full glory …

The iPad in use – Augmented Reality.

The Nite Jogger was officially released the day before. One pair was raffled later that evening.

Linus Merlin was invited by WOMFT and came all the way from Vienna to check out the event.

An overview of all 41 covers was installed and also triggered a feature in the Augmented Reality app …

… and on the iPad you were able to see our favorite adidas covers.

Demonstrating the AR with the iPad.

Giveaway bags with the magazine inside being handed out.

Masha Medusa taking part in the raffle …

Dead Stock Sneakerblog was there.

And our lucky raffle winner Damian with his Nite Jogger.


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