“O’zapft is” – that’s what people in Munich say when the famous Oktoberfest starts every year. In 2017, adidas has something special planned for Oktoberfest. A limited edition of their Munich silhouette, made in Germany, in the special Oktoberfest look will be released soon.
Inspired by the Bavarian “Lederhose”, the adidas Munich comes with a brown premium leather upper, light beige stripes and the lining is made from tear cloth. The terry cloth definitely reminds us of the head of a beer – characteristic for Munich? Next to the Three stripes, you can find “Prost” written on the shoes – it means “cheers”! And as Oktoberfest is an event with lots of beer, the shoe is waterproof to prevent potential accidents.
We think it’s a perfect match to create an “made in Germany” adidas Munich to celebrate Munich’s great Oktoberfest. And a similar good match is the fact that 43einhalb did an editorial shooting with the adidas München Made in Germany “Oktoberfest” – Fulda’s 43einhalb crew does not only sell sneakers – the love to tell stories around the sneakers and they’re pretty good in it. Lederhosen, a Mass of beer and a wooden hut – a perfect surrounding for a project like this.
The adidas München Made in Germany “Oktoberfest” is supposed to be released on September 2 – via 43einhalb and other selected adidas retailers! Try out our Big adidas Quiz in case you’re interested about the brand!
