Adidas Introduces a New Ultraboost Parley Colorway
adidas initially teamed up with Parley for the Oceans to raise awareness about the thread of coral bleaching caused by the huge amount of plastic garbage thrown into the oceans. The third drop contains of the UltraBOOST, UltraBOOST X and UltraBOOST in a brandnew white colorway. It’s not only a clean and stylish look, the color is also a metaphorical white flag to the oceans.
Part of the cooperation between adidas and Parley is the usage of Parley Ocean Plastic, former garbage that was turned into a fabric. “‘Avoiding’ the use of plastic, ‘Intercepting’ plastic waste and ‘Redesigning’ the plastic material itself” – that’s the collaborative approach! The UltraBOOST Parley, UltraBOOST X Parley and UltraBOOST Uncaged Parley are partly made of the recycled plastic – an average of 11 plastic bottles is reused per pair, for the laces, heel webbing, heel counter, heel lining and sock liner.
The whole drop of adidas x Parley for the Oceans including the UltraBOOST Parley, UltraBOOST X Parley and UltraBOOST Uncaged Parley will be released on June 28 to celebrate World Oceans Day. adidas and Parley additionally celebrate the day with a digital run. Runners all over the world can join here to show their support!
Do you remember our last print issue? We had a big interview with Parley for the Oceans founder Cyrill Gutsch!
Adidas Introduces a New Ultraboost Parley Colorway:
