adidas Basketball Launches a 24-Hour Hype Drop
adidas Basketball introduces the brand’s latest sneaker and apparel collection for Spring and Summer 2019. Built in partnership with the adidas Brooklyn Farm and born from local insights, new styles launch during 24-hour hype drop on December 1, 2018. Each model also displays the embroidered zip code “11222”, paying homage to Brooklyn and the city’s importance for the game of basketball.
“At all stages, the game of basketball is changing, and athletes are creating new ways to hoop,” said Rashad Williams, Senior Director, Footwear for adidas Basketball. “We aimed to shake up the way we create our products to match that so players from high school to the NBA could look good, feel good and take their game to the next level. We listened to their feedback, collaborated with some of the best design minds in our company and created this new line that’s built for the kid’s game, life and world.”
adidas N3XT L3V3L
The name says it all, as this model takes a combination of aesthetics and performance to the next level. The brand’s first ever laceless basketball shoe features a full Primeknit upper for unparalleled lockdown and comfort. A lateral banking barrier adds midfoot stability and targeted support. The N3XT L3V3L also is the first shoe to feature LIGHTSTRIKE. The new super-light midsole provides the perfect balance of lightweight cushioning and on-court responsiveness. Exclusively made by adidas Basketball, the new midsole and innovative upper perfectly showcase the brand’s vision for future of the basketball.
adidas Marquee Boost
The Marquee Boost releases in both a mid and a low cut version – which both feature full-length BOOST cushioning for all-day comfort. A padded ankle collar for support and a herringbone outsole for durable traction also appear on both variants. In terms of design, the Marquee Boost takes inspirations from adidas classics but is designed for the future.
adidas Pro Vision
Built for gameday and any day, the Pro Vision is the final model available in the adidas Basketball hype drop. The silhouette features a ripstop midfoot cage and tailored performance collar for flexible stability and comfort. A full-length Bounce midsole delivers responsive cushioning while a herringbone traction pattern ensures unrivaled grip no matter the court surface.
Release Details – adidas Basketball Hype Drop (December 2018)
The adidas Basketball hype drop takes place on December 1, 2018 at adidas.com/basketball. The 24-hour release features the N3XT L3V3L ($180) Marquee Boost (Mid, $130 and Low, $120), and Pro Vision ($100). Additional pairs of the Marquee Boost and Pro Vision then drop on December 2.