Foot Locker and adidas joined forces to release a series of collabs for special sporting and cultural events throughout 2019. The first shoe of this joint effort to release is the Foot Locker x [...]
Ever since opening their doors in 2003, Overkill has maintained a close relationship with the sneaker community and Kreuzberg locals. Now the Berlin store celebrates that open approach with a [...]
The environmental impact of the apparel and footwear industry is massive. One of the biggest problems besides greenhouse gas emissions is the production of virgin plastic. In the past few years, [...]
For their latest joint work with adidas, UK retailer size? takes inspiration from two popular German past times. Based on an archive model, the size x adidas Kegler Super Beer pays homage to the [...]
Recently, 3D-printing has been heralded as the “next big thing” in athletic footwear design, but adidas is already taking the next step into the future. Officially departing from [...]
adidas could again step up their footwear game and introduces Futurecraft Tailored Fibre with the idea to enable a modification of footwear design to the individual needs of any athlete. [...]
The Future is now! We were invited to adidas’ Runbase Berlin in order to be part of the exclusive launch of the brand-new adidas Futurecraft M.F.G. The idea is to produce running shoes that [...]
As part of an exclusive event, Sneakers Magazine was invited to Berlin’s Runbase, where adidas presented the Futurecraft M.F.G. (Made for Germany). It’s a high performance running shoe and the [...]