YCMC x New Balance 990v4 “Benjamin Bread”
We know that money can’t buy happiness – but it sure can help you cop a nice pair of trainers. Coincidentally, this 900v4 beauty presented by YCMC and New Balance is all about the [...]
We know that money can’t buy happiness – but it sure can help you cop a nice pair of trainers. Coincidentally, this 900v4 beauty presented by YCMC and New Balance is all about the [...]
West Coast vibes meet East Coast craftsmanship as Stüssy connects with New Balance for a collab on the 990v4 silhouette. Bringing their finest materials to the table, the ‘Made in [...]
The ultimate and original dad shoe, the 990 is one of New Balance’s undisputable running flagships. First released in 1978, it turned heads as the first running shoe to be sold for more than [...]
New Balance first introduced the 990 in 1982. The goal of creating the ultimate running shoe resulted in a hefty price tag that crossed the 100$ threshold (which was unheard of at the time) and [...]
If it ain’t broke don’t fix it. Always good piece of advice and New Balance chose to live by it when it comes to the centerpiece of their 990 series. That’s why the original 990 [...]
To celebrate the next upcoming Marvel screen adaption, U.S. retailer Jimmy Jazz and New Balance have partnered with the comic book publisher on two special edition sneakers. Both the 574 and [...]