The Diadora B Elite is one of the Italian sportswear brand’s most celebrated sneaker models – and even though it’s been around for close to 40 years already, the silhouette again proves its timeless nature as the standout trainer from Diadora’s SS18 Sportswear Collection. To go a little bit into detail about the shoe’s histroy, we’ve compiled 5 quick facts you need to know about the B Elite. Scroll down to feast your eyes on the models from the new Diadora collection – then get your favorite style at diadora.com!
1. The Origin
The shoe was first released back in 1981 as the signature sneaker for tennis legend Björn Borg. Between 1976 and 1981, the Swede won 11 Grand Slam titles – six at the French Open and five consecutive at Wimbledon.
2. The Style
Probably the most outstanding and best-known rendition of the silhouette is dubbed “Legendary Gold”. Made from smooth kangaroo leather, the white upper is accented by golden Diadora branding and logos – a color style that also returns to the B Elite in Diadora’s current SS18 Sportswear line-up.
3. The Name
Since Björn Borg is no longer a Diadora athlete anymore, the shoe’s name was changed to “B. Elite” for reissues. This can be read as “be elite”, a call upon anyone who wears the sneaker to aspire greatness.
4. The Legacy
Upon its return to the sneaker world, the Diadora B Elite was subject to both great GR releases that pay tribute to the original design and several outstanding collaborations as well. Boutiques like Hanon for example have highlighted the shoe’s status in terrace culture with a football-themed collab project.
5. The Future
For 2018, Diadora revamps the B Elite’s universal appeal with an array of style options. The B Elite L continues the heritage with sleek and subtle colorways that channel the shoe’s OG aesthetics. Serving as a prime example for the brand’s celebrated in-house manufacturing, the B Elite ITA Premium brings in “Made in Italy” quality.
For girls, the B Elite L WN shines in several metallic iterations. And the B Elite Weave features a knit upper in white and black for the upcoming spring and summer season.