In 2017, we not only celebrate the 30th anniversary of the Nike Air Max 1, it’s also the 15th anniversary of another icon – the Nike SB Dunk! Nike started their SB chapter in March 2002 and made it one of the biggest skate brands in the world with team members such as Paul Rodriguez aka P-Rod, Stefan Janoski and Lance Mountain.
Initially, it was far from easy for the Swoosh to gain a foothold in skateboarding. The mid-1990s saw some straight #fails with shoes such as the Air Chode that were scoffed at by skaters. But everything changed in 2002 when the four original SB team members – Gino Iannucci, Richard Mulder, Reese Forbes, and Danny Supa – each created their own signature colorways of a classic, the Nike Dunk.
The Nike SB Dunk, a low-top version with skate-specific features created a perfect storm – both in the world of skateboarding and sneaker collecting. Skaters liked the SB Dunk because it offered a break from the puffy, teched-out shoes that were the norm at the time. And sneaker heads began camping out over the shoe since every release was limited to a few hundred pairs, which brought a whole new audience to skate shops. The hype kicked into overdrive when artist collabos and the Supreme SB Dunk hit the scene.
In this week’s throwback, we’re looking back on 15 years of Nike SB Dunks with two short clips, one by Nike and one by Vice Sports. It’s an amazing overview on the evolution of Nike SB Dunks! And there are some hilarious moments when skaters like Wieger Van Wageningen admit that they had no idea of how much street value their kicks – like the SB Pigeon Dunk – really had, and just went and destroyed them while skating.
Check out Nike SB’s special “15 Years of SB Dunk” landing page for further information and a comprehensive archive.