The adidas Originals NMD R2 Foot Locker Europe Exclusive

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For the new SS17 NMD collection, adidas Originals has gone back to the drawing board to deconstruct and evolve the initial design into something new, yet retaining the same aesthetic. The city of Tokyo once again serves as a major inspiration for a new silhouette aimed at Urban Nomads: The adidas Originals NMD R2 silhouette dropped April 6th in two new colorways – namely Core Black/Solid Grey and Night Cargo/White – that are exclusive to Foot Locker Europe and available here.

The NMD silhouette broke a lot of new ground for adidas when it was released in 2015. Japanese architecture – particularly the dramatic clash of high-tech and traditional elements in the city of Tokyo – has been a major influence right from the start. Futuristic Tokyo buildings with their origami-like blend of glass, concrete, and steel are reflected in the NMD collection’s balanced use of high-tech tooling and bold color accents.

Continuing the Japanese urban influence, the NMD R2 evolves existing design features of the original in a playful, deconstructive manner. The operative motto here is “Past Empowers Future”: While leaving the silhouette’s minimalist core intact, the team at adidas Originals changed the location of prominent panels, while removing others entirely.

Check out an animated view of the design changes between the NMD R1 and the NMD R2 in this video titled EVOLVING THE BLUEPRINT for the upcoming adidas x Foot Locker Europe drop:

Marked by a slim design profile, the adidas Originals NMD R2 sits comfortably on Boost tooling with an evolved EVA plug element. The bright-colored pull tabs on the heel feature light-reflective lettering in European and Katakana lettering. The upper on these two adidas x Footlocker Europe exclusives also come replete with a new stripe pattern on the upper.

This next chapter of NMD is true to the idea that – in urban design as well as in sneakers – nothing is ever really finished.

The adidas Originals NMD R2 silhouette is out now and available exclusively at Foot Locker Europe in the colorways Core Black/Solid Grey and Night Cargo/White. This is part of a two-part drop at Footlocker Europe, stay tuned for more info on part II.

Also make sure to keep it locked to @adidasOriginals #approved @footlockereu on your social feeds for updates.



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