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No Time For Hype

 In Features, In-Depth
A Love Letter to General Releases

From Off White’s “The Ten” to another Yeezy colorway, bulky Balenciagas or the next adidas Consortium release, there are more limited sneakers than ever before. On top of that, everybody knows about them. Even your mother might ask you about Kanye West’s new shoes, and your little brother might have them before you. The truth is, you can’t really surprise anyone anymore by having the most limited sneakers. And nobody will tap you on the shoulder because of your style when you’re one of the thousand other people wearing the next hype shoe on an Instagram stream.

Style is way more than just a hyped item; it’s about who you are, what you do and of course what you wear. But if you’ve found the right way to express yourself, you actually don’t need any Virgil Abloh or Kanye West to build a perfect outfit. Sure, those three guys will also look good on you, but choosing a general release over a hyped item might unexpectedly be the best way to surprise people with your style.

Seeing someone rocking a Reebok Classic, Converse One Star or Nike Air Force 1 with their very own touch is way more refreshing than seeing yet another very limited shoe on almost the very same outfit on a lot of people. To show you some authentic ways of having your own style while wearing sneakers anybody can buy at anytime anywhere, we want to introduce you to seven Berlin creatives. Each one represents his or her very own style that is built around their character – what they do and what they stand for.

No time for hype releases; long live the generals.

Concept and Intro: Adrian Brianco
Photography: Holger von Krosigk


General Releases - No Time For Hype - Anton - New Balance 990

General Releases - No Time For Hype - Anton - New Balance 990 (On feet)
Anton (@greenkawasaki)
Anton is one of the most wanted financial and style advisors in Berlin. He wears a New Balance 990. Apparel: talent’s own.

General Releases - No Time For Hype - Salome - Nike Air Max Plus TN

Salome (@salofee)
Salome is a creative fixer and event management mastermind from Berlin and studies communication design. She wears a Nike Air Max Plus TN. Apparel: Humana second hand fake pants and no name shirt.
General Releases - No Time For Hype - Salome - Nike Air Max Plus TN (On feet)

General Releases - No Time For Hype - Bianco - Nike Air Force 1

General Releases - No Time For Hype - Bianco - Nike Air Force 1 (On feet)
Bianco (@mrbianco)
Bianco is an editor in chief and off and online creative straight from Munich, living in Berlin. He wears an Air Force 1. Apparel: TNF cap, Noah NYC shirt, Stussy pants.

General Releases - No Time For Hype - Uma - adidas Gazelle

Uma (@umaritter)
Uma is business communication student and part-time Berlin philosopher. She wears an adidas Gazelle. Apparel: shirt by CDG and Levi’s 501 skinny pants.
General Releases - No Time For Hype - Uma - adidas Gazelle (On feet)

General Releases - No Time For Hype - Jonathan - ASICS Gel Quantum 360

General Releases - No Time For Hype - Jonathan - ASICS Gel Quantum 360 (On feet)
Jonathan (@defjon)
Jonathan studies photography and is part of Johnny Terror’s Neo Tokyo Concrete Berlin Crew. He wears an Asics Gel Quantum 360. Apparel: Firmament X Brain Dead shirt, second hand pants.

General Releases - No Time For Hype - Daan - VANS Old Skool

Daan (@dantjedamage)
Daan is a street and fashion photographer from Amsterdam mixing up the Berlin scene. He wears Vans Oldskool. Apparel: pajama pants and shirt.
General Releases - No Time For Hype - Daan - VANS Old Skool (On feet)

General Releases - No Time For Hype - Hamy - Reebok Workout Plus

General Releases - No Time For Hype - Hamy - Reebok Workout Plus (On feet)
Hamy (@hamylt)
Hamy is a visual communication student and analogue photographer from Berlin. She wears a Reebok Workout Plus. Apparel: Bodysuit by Iam Gia, Pants by Monki.

General Releases - No Time For Hype - Ezra - Converse One Star

Ezra (@yung_ezra)
Ezra handles marketing for a streetwear store and studies communication design. She wears a Converse One Star. Apparel: Kangol hat, Stussy top, Carhartt pants.
General Releases - No Time For Hype - Ezra - Converse One Star (On feet)

If you now want to stock up on some dope General Releases, check out these 10 great sneakers for less than 100 €.


This story appears in SNEAKERS MAG #37 – Released in Janury 2018

Sneakers Mag - January 2018

See more highlights from this issue and get your copy here!

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