A First Look at the Nike ON AIR Contest Samples

 In News, Nike

With all the hype around 2017’s “VOTE FORWARD” campaign, Nike has definitely discovered the power of letting fans design their own Swoosh silhouettes. That’s why this year’s Nike ON AIR design contest banked on a similar concept.
This time, sneakerheads from six different cities around the globe had the chance to craft their own Air Max designs. Each one of these sneakers draws inspiration from its community’s unique cultural fingerprint.

Out of thousands of designs from the workshop series, a jury of Nike designers and city ambassadors selected 18 finalists. A total of 6 designs – one for each city – will go from 3D rendering to actual production.

Update July 23, 2018
The six winners recently flew to the Nike World Headquarters for a sample reviewing process. After a pretty emotional first look at their self-designed shoes, the ON AIR finalists also had the chance to refine their shoes with a team of footwear, materials and color designers. Check out the video for a closer look:

Nike ON AIR – Your Vote

From May 8 until May 13, people voted for the best designs from Paris, London, New York, Seoul, Shanghai and Tokyo. Votes could be casted either via nike.com or through the SNKRS app.
Now the winners have been determined and you can check below which 6 Air Max designs will actually make it into production.

Nike ON AIR Voting 2018 - Winners

The 6 winners of Nike ON AIR

Nike ON AIR Voting 2018 - Winner Designs


Nike ON AIR – The Designs

NYC: Air Max 95 BEC Bodega by Kevin Louie

Nike ON AIR Voting - Air Max 95 BEC Bodega by Kevin Louie
Nike ON AIR Voting - Air Max 95 BEC Bodega by Kevin Louie (Design)

“A fan of efficiency and convenience, Louie drew from the ubiquitous bodega culture of the five boroughs – and the dependable 24/7 bacon, egg and cheese sandwich.”


NYC: Air Max 95 Cross Section by Brett Ginsberg

Nike ON AIR Voting - Air Max 95 Cross Section by Brett Ginsberg
Nike ON AIR Voting - Air Max 95 Cross Section by Brett Ginsberg (White)

“Ginsberg’s multi-layer design comments on NYC’s pace, density and grit as a medium for unique footwear.”


WINNER

NYC: Air Max 98 La Mezcla by Gabrielle Serrano

Nike ON AIR Voting - Air Max 98 La Mezcla by Gabrielle Serrano
Nike ON AIR Voting - Air Max 98 La Mezcla by Gabrielle Serrano (Design)

“Serrano’s entry represents the diverse complexions of NYC that combine race, ethnicity and cultural background, highlighting what makes this city special: its people.”[/mk_fancy_title]


Seoul: Air Max 98 Metro by Joon Oh Park

Nike ON AIR Voting - Air Max 98 Metro by Joon Oh Park
Nike ON AIR Voting - Air Max 98 Metro by Joon Oh Park (Design)

“Park’s design pulls inspiration from Seoul’s vast underground transit system, referencing its colorful map, metallic railway car frames and safety signs.”


Seoul: Air Max 98 Ulsoo by Binna Kim

Nike ON AIR Voting - Air Max 98 Ulsoo by Binna Kim
Nike ON AIR Voting - Air Max 98 Ulsoo by Binna Kim (Design)

“Through the strong contrast of the Air Max 98 silhouette, Kim’s design reflects the tradition and the future of Seoul by way of the upper’s color along with materials from traditional Korean shoes.”


WINNER

Seoul: Air Max 97 Neon Seoul by Gwang Shin

Nike ON AIR Voting - Air Max 97 Neon Seoul by Gwang Shin
Nike ON AIR Voting - Air Max 97 Neon Seoul by Gwang Shin (Design)

“Shin’s concept is inspired by his city’s neon signs, complete with a matte black body, vibrant colors and contours inspired by the Taaeguk symbol on Seoul’s flag.”


WINNER

London: Air Max 97 London Summer of Love by Jasmine Lasode

Nike ON AIR Voting - Air Max 97 London Summer of Love by Jasmine Lasode
Nike ON AIR Voting - Air Max 97 London Summer of Love by Jasmine Lasode (Design)

“Lasode’s design celebrates love and summer in the city, with a personal memory – a first date spent on Primrose Hill — as her backdrop.”


London: Air Max 98 Ode to Layou by Reuben Charters-Bastide

Nike ON AIR Voting - Air Max 98 Ode to Layou by Reuben Charters-Bastide
Nike ON AIR Voting - Air Max 98 Ode to Layou by Reuben Charters-Bastide (Design)

“Based on his grandfather’s journey from the Caribbean to the UK aboard the HMT Empire Windrush, Charters-Bastide’s concept marks the undeniable contribution that immigration has made to shape London’s multicultural landscape.”


London: Air Max 270 London Darwin by Shamima Ahmed

Nike ON AIR Voting - Air Max 270 London Darwin by Shamima Ahmed
Nike ON AIR Voting - Air Max 270 London Darwin by Shamima Ahmed (Design)

“The design from the 18-year-old London native brings to life the evolution of Brutalist architecture that has shaped her hometown since the 1950s, revealing the unexpected beauty of the city’s infrastructure.”


Tokyo: Air Max 98 Tokyo In The Air by Nari Kakuwa

Nike ON AIR Voting - Air Max 98 Tokyo In The Air by Nari Kakuwa
Nike ON AIR Voting - Air Max 98 Tokyo In The Air by Nari Kakuwa (Design)

“Kakuwa’s ON AIR concept flips the Tokyo skyline upside-down while muted gray tones nod to the structures that dot the city skyline.”


WINNER

Tokyo: Air Max 1 Tokyo Maze by Yuta Takuman

Nike ON AIR Voting - Air Max 1 Tokyo Maze by Yuta Takuman
Nike ON AIR Voting - Air Max 1 Tokyo Maze by Yuta Takuman (Design)

“Takuman’s design honors the dizzying urban labyrinth of colorful tube lines that shoot beneath Tokyo. Embossed leather represents the city’s concrete surface, while the red bubble pays homage to the iconic Tokyo Tower.”


Tokyo: Air Max 95 Cultural City Tokyo! by WOOD

Nike ON AIR Voting - Air Max 95 Cultural City Tokyo by WOOD
Nike ON AIR Voting - Air Max 95 Cultural City Tokyo by WOOD (Design)

“Evoking Japan’s past and present street culture, WOOD’s concept was partly inspired by the humanoid forms of yokai – spirits and demons of Japanese folklore.”


Paris: Air Max 90 Age of Gold by Coralie Rabbe

Nike ON AIR Voting - Air Max 90 Age of Gold by Coralie Rabbe
Nike ON AIR Voting - Air Max 90 Age of Gold by Coralie Rabbe (Design)

“Blending traditional fabric and graffiti-inspired speckled print, Coralie’s design honors the cultural diversity of Paris through references to textiles from Europe, Asia and Africa.”


WINNER

Paris: Air VaporMax Plus Paris Works In Progress by Lou Matheron

Nike ON AIR Voting - Air VaporMax Plus Paris Works In Progress by Lou Matheron
Nike ON AIR Voting - Air VaporMax Plus Paris Works In Progress by Lou Matheron (Design)

“Photographs of an under-construction Parisian courthouse inspired Matheron’s concept, reimagining the colors and materials from the job site.”


Paris: Air Max 180 1.0 by Quentin Sobaszek

Nike ON AIR Voting - Air Max 180 1.0 by Quentin Sobaszek
Nike ON AIR Voting - Air Max 180 1.0 by Quentin Sobaszek (Design)

“A TPU plastic cage, ripstop nylon panels and contrasting Swoosh and Air-Sole units nod to Sobaszek’s vision for the Paris of tomorrow: combining both geometric and digital elements inspired by the city’s architecture.”


Shanghai: Air Max 270 Kung Fu Soul by Harry Wong

Nike ON AIR Voting - Air Max 270 Kung Fu Soul by Harry Wong
Nike ON AIR Voting - Air Max 270 Kung Fu Soul by Harry Wong (Design)

“Made to look like kung fu slippers, Wong’s shoes balance the sport’s strong, controlled speed and water-like fluidity.”


WINNER

Shanghai: Air Max 97 SH Kaleidoscope by Cash Ru

Nike ON AIR Voting: Air Max 97 SH Kaleidoscope by Cash Ru
Nike ON AIR Voting: Air Max 97 SH Kaleidoscope by Cash Ru (Design)

“The SH Kaleidoscope reflects Ru’s impression of the clouds floating along Shanghai’s skies: shifting and dissipating to create new forms and shapes.”


Shanghai: Air Max 97 SH City of Stars by James Lin

Nike ON AIR Voting - Air Max 97 SH City of Stars by James Lin
Nike ON AIR Voting - Air Max 97 SH City of Stars by James Lin (Design)

“Lin’s concept illustrates the flickering lights of Shanghai’s skyline, set against a night sky filled with effervescent starlight.”

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