Why Mizuno Sneakers Should Be on Your Radar in 2018

 In News, Other Brands

Japanese brand Mizuno was founded at the beginning of the 20th century and looks back at a proud 112-year history of designing footwear, clothing and equipment for just about almost any kind of sport you can imagine. Informed by a distinctive mixture of traditional craftsmanship and innovative technology, the Osaka-based brand’s products stand out from the crowd – and stood the test of time. And after supplying athletes with high quality gear for this long, Mizuno now aims to win over the hearts of sneakerheads too.


Return of the Mizuno Wave Rider 1

In 2018, the label launches a new Sports Style category as a home to Mizuno’s take on contemporary sneakers. For the very first drop of the Spring / Summer collection, the Mizuno Wave Rider 1 will be back two decades after the model’s first release. Serving as the base for many updated iterations, the original shoe first introduced the Mizuno Wave cushioning system back in 1998. So while the shoe provides well-tried comfort and support, this trip down memory lane also marks the return of a prime example for that classic 90s sportswear aesthetics. The Wave Rider 1’s white base features in-your-face design accents like the wave-shaped patterns in the heel section or the brand’s logo placed prominently on the sidewalls.


Uniting the Kazoku

But Mizuno’s Sports Style category is far from finished with the return of this OG banger. The brand has also assembled a community of like-minded sneaker boutiques and brands from all across Europe and Japan to form the Kazoku – which is Japanese form “family”. That’s why throughout the year, you can look forward to special Mizuno projects with the likes of Kazoku members Patta, solebox, Slam Jam Socialism, Sneakersnstuff, Mita, Beams, Wood Wood, Afew, Titolo, Hanon, Footpatrol, One Block Down and 24 Kilates.


After seeing the original Wave Rider 1, we’re already excited for what Mizuno and the Kazoku have been cooking up in terms of one-of collabs. Stay tuned for more info on these projects!

www.mizuno.eu

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