ASICS Sneaker Releases
Shop all ASICS sneaker releases
In 1949, the Japanese athletics company was founded by Kihachiro Onitsuka. Ontitsuka started manufacturing basketball shoes in his hometown of Kobe, Japan.
In the early stages, the company focused mainly on creating basketball shoes, but quickly expanded into other sports. It wasn't until 1977 that the founder merged with the GTO and JELENK companies to create ASICS as we know it today. Since the founding, numerous sports have now been added for which Onitsuka has produced shoes: football, running, tennis, and martial arts, to name a few.
In the early stages, the company focused mainly on creating basketball shoes, but quickly expanded into other sports. It wasn't until 1977 that the founder merged with the GTO and JELENK companies to create ASICS as we know it today. Since the founding, numerous sports have now been added for which Onitsuka has produced shoes: football, running, tennis, and martial arts, to name a few.
ASICS' Famous Motto
"Anima Sana In Corpore Sano" is ASICS' famous motto, which is also printed on all shoe boxes. ASICS is thus an acronym formed from this motto. Translated, it means something like "a healthy mind in a healthy body." That's definitely a promising motto!
As we have now learned, ASICS has a very special corporate philosophy that is taken into account with every new sneaker. Over 20 years ago, the company founded an institute in which scientists, athletes, and coaches work together to produce technological innovations in the field of sports shoes and sportswear. The goal is to improve the performance of professional and recreational athletes around the world.
But ASICS has much more to offer than just great running shoes! In recent years, more and more sneakers suitable for everyday use have come into the market — ones that do not conform to the standard look of a running shoe. Perfect examples are the GEL-DIABLO™ or GEL-LYTE™ sneakers, which are comfortable and stylish at the same time. High-quality materials are used, including elements made of nubuck leather.
The 5 most popular sneakers from ASICS
ASICS GEL-Lyte III: The company's history, which now spans over 76 years, has naturally produced a number of classics that the nostalgic sneaker fan will always have on their radar. One of these icons is the GEL-Lyte III, which was first released in 1990. The split tongue and the slightly thicker sole are the main distinguishing features of this silhouette. At that time, the GEL-Lyte III was still a very popular running shoe because it offered the runner very good cushioning and stability for that time. Nowadays, the silhouette lives on as a retro sneaker loved worldwide and has been expanded and relaunched in countless collaborations.
ASICS GEL-Kayano: The GEL-Kayano line is one of ASICS' best known and longest running shoe collections. The shoes are known for their excellent cushioning and stability and are appreciated by runners all over the world.
ASICS GEL-Lyte V: Similar to the GEL-Lyte III, the GEL-Lyte V is another classic from ASICS. It has a sock-like fit and GEL cushioning in the sole for high comfort.
ASICS GEL-Quantum: The GEL-Quantum series combines athletic performance with modern design. These shoes offer a mix of cushioning and responsiveness and are suitable for both sports and everyday wear.
ASICS GEL-Kayano: The GEL-Kayano line is one of ASICS' best known and longest running shoe collections. The shoes are known for their excellent cushioning and stability and are appreciated by runners all over the world.
ASICS GEL-Lyte V: Similar to the GEL-Lyte III, the GEL-Lyte V is another classic from ASICS. It has a sock-like fit and GEL cushioning in the sole for high comfort.
ASICS GEL-Quantum: The GEL-Quantum series combines athletic performance with modern design. These shoes offer a mix of cushioning and responsiveness and are suitable for both sports and everyday wear.
Kiko Kostadinov x Asics Novalis Gel-Teremoa "Burgundy Brown"
€249
Kiko Kostadinov x Asics Novalis Gel-Teremoa "Burgundy Brown"
€249
Asics GT-2160 "White Putty"
€102
Asics GT-2160 "Light Blue"
€102
Asics UB6-S GT-2160 "Arctic Blue"
€91
Asics UB6-S GT-2160 "Mantle Green"
€103
Asics UB6-S GT-2160 "Brown Storm"
€92
Ennoy x Asics Gel-Nimbus 9 "White"
€209
Ennoy x Asics GEL-Nimbus 9 "Black"
€209
Hidden NY x ASICS Gel-NYC "White/Green"
€199
Wood Wood x Asics GT-2160 "Cream/Oatmeal"
€159
Needles x ASICS Gel-NYC "Black Purple"
C.P. Company x ASICS Gel-Quantum 360 VIII "Cement Grey"
€235
C.P. Company x ASICS Gel-Quantum 360 VIII "Yellow"
€200
Kiko Kostadinov x ASICS Gel-Terrain US4-S "Classic Red"
€87
Kiko Kostadinov x ASICS Gel-Terrain US4-S "Neon Lime"
€87
Kenzo x ASICS Gel-Kayano 20 "Rainbow"
€178
Kenzo x ASICS Gel-Kayano 20 "Paint Box"
€178
Kenzo x ASICS Gel-Kayano 20 "Silver Zebra"
€178
Naruto x ASICS Gel-NYC "Black"
€198
JJJJound x ASICS Gel-Kayano 14 "Silver White"
€422
Unaffected x Asics Gel-Kayano 14 "Bright White"
€126
Unaffected x Asics Gel-Kayano 14 "Posy Green"
€99
Unaffected x Asics Gel-Kayano 14 "Dark Shadow"
€200
Cecilie Bahnsen x ASICS GT-2160 "Habanero"
€218
Cecilie Bahnsen x ASICS GT-2160 "Midnight"
€204
Up There x Asics Gel-Lyte III OG "Kookaburra"
€134
Kiko Kostadinov x Asics Gel-Teremoa "Medallion Yellow"
€178
Kiko Kostadinov x Asics Gel-Teremoa "Obsidian Black"
€227
Kiko Kostadinov x Asics Gel-Teremoa "Java"
€203
Tomo Kogarashi x Asics GT-2160 "Glacier Grey"
€94
Imabari x Asics Gel-NYC "French Blue"
€145
Imabari x Asics EX-89 "White"
€103
GmbH x Asics Gel-Kayano 14 Legacy "White/Black"
€121
GmbH x Asics Gel-Kayano 14 Legacy "Cilantro"
€134
Needles x Asics EX-89 "White"
€69
Needles x Asics EX-89 "Black"
€86
Asics GEL-LYTE III OG "Cream Brown"
€105
Asics GEL-LYTE III OG "Mint Purple"
€126
Hal Studios x Asics Gel-1130 "Glacier"
€149
OTTO 958 x ASICS Gel-FLEXKEE "Gunmetal Black"
€170
OTTO 958 x ASICS Gel-FLEXKEE "Hunter Green"
€124
Asphaltgold x Asics EX89 "Impromptu"
€53
KITH x Marvel x Asics Gel-Lyte III "Cyclops"
€195
KITH x Marvel x Asics Gel-Lyte III "Rogue"
€135
KITH x Marvel x Asics Gel-Lyte III "Gambit"
€160
KITH x Marvel x Asics Gel-Lyte III "Wolverine 1975"
€195
KITH x Marvel x Asics Gel-Lyte III "Beast"
€124